In our list of the best computer brands, we've compiled the top brands. We have examined the important or unknown features of these brands for you. We also took a look at the prominent models of these brands in our country. While creating our list, we paid attention to the distribution of global market shares. We have listed most of our brands accordingly.
Lenovo
Lenovo is at the top of our list of the best computer brands. We start the list with Lenovo.
Lenovo is a China-based company that produces hardware for technological devices in the international market. The company was founded in Beijing in 1984 under the name Legend Group.
Lenovo, which was included in the Legend Group in 1988, is headquartered in Hong Kong . The company's other main business centers are in Beijing and the USA; 5 in China , including Beijing, Shanghai, Shenzhen, Chengdu ; 2 in Morrisville, USA ; There are 8 research centers , including 1 in Kanagawa, Japan . The company also has production centers in China, India, the USA and Mexico.
With the acquisition of the computer division of IBM for approximately 1.75 billion dollars in 2005, the face of the company changed. In this way, the company, which is the market leader in China, has been leading the world since 2013.
The company stands out as the computer brand with the highest sales and market share . According to the results of the third quarter of 2021, the company's revenues achieved a growth of 62% . In the light of these data announced in 2022, it is known that the annual net income of the company is 640 million dollars. However, in the fourth quarter reports, it is stated that the growth percentage of the company compared to the previous year is -6%.
Reports in the first quarter of 2022 show that the situation has gone even further. It seems that the company's 20 million 100 thousand shipments in the first quarter of 2021 decreased to 18 million in 2022. As a result, it is known that the company, which has a 22.7% market share, shrank by 9.2%.
Lenovo's Featured Models
Lenovo is one of the leading computer manufacturers not only for daily use, but also for gaming and workstations. One of the company's prominent models is undoubtedly the ThinkPad X1 Extreme Gen 4.
The 16-inch UHD+ resolution IPS display offers extremely vivid colors. The processor in the computer is the 11th generation Intel Core i9 vPro. The most powerful processors today are accompanied by up to 64GB of DDR4 RAM. Up to 4TB of storage is also available.
It should be noted that with up to 10 hours of battery support, it is among the products with the highest performance on the market. In addition to all these, Nvidia GeForce RTX 30xx models can also be added to the device.
Lenovo's high-performance product for home use is a computer from the IdeaPad 3 series. The IdeaPad 3i 6th Generation model leaves behind many computers suitable for home use with its features. The product, which has a screen with a maximum size of 17 inches, has a screen resolution of FHD.
When we look at the hardware of the computer, it is possible to see support up to the 11th generation Intel Core i7. At the same time, up to 16 GB DDR4 RAM support is also included in the product. In addition, up to 128 GB SSD and 1 TB HDD are also available in the product. Up to 10 hours of battery life is among the advantages of the device.
In addition, the Yoga and Legion series are among the prominent Lenovo models. It is possible to see products suitable for the theme of creativity in the Yoga series, and gaming computers in the Legion series. In addition, the company offers extremely high-performance and successful computers under both series.
HP (Hewlett Packard)
HP ranks second in our list of the best computer brands. We continue the list with Hewlett-Packard , which is among the biggest holders of the global market share .
In 1938, two friends, William Hewlett and David Packard, set up a company in a garage in California. This company has a really important place in the world. In 1982, HP launched its first handheld computer with the model they called the HP-75C . The device is considered to be one of the pioneers of portable computers in that it can be connected to printers and tape readers.
In 1983, the touch-screen computer appeared , which met with users . The first laptop followed in 1984 . Home computers that appeal to the end user met with users in 1995.
The company, which constantly develops itself with innovations, still shows the same success even though it was founded in 1938. In the fourth quarter of 2021, it has 20.3% of the world's computer market share . It is admirable that it still manages to be one of the leading brands in the world.
However, like Lenovo, HP has a 3% drop in growth percentage. It was revealed that the company made approximately half a million less shipments in the fourth quarter of 2021 compared to the previous period. According to the data in the first quarter of 2022, it was stated that approximately 16 million shipments were made. As a result, with a 17.8% shrinkage, 19.7% of the market share belongs to HP.
HP's Featured Models
HP sells computers under four different categories in US. These categories include Ultimate, Business, Gaming, and Creative Pros. Among the company's high-end computer series, there are two different series that attract attention. The Specter and ENVY series are among HP's highest performance models.
The company has two different Specter x360 models in 13-inch and 14-inch sizes. Both devices have a very successful display and high battery life. In addition, the hardware of computers has very high-end parts. The company produces computers with the Intel Core i7 series and up to 1TB of SSD storage.
In addition, the Elite series produced by the company for models suitable for the business world draws attention. Elite models are especially suitable for use in professional business life. It would not be wrong to say that they satisfy both laptop and desktop computer users.
In the category that the company calls Creative Pros, there are products with the highest equipment. These devices, suitable for use in different industries, are united under the Z series. So much so that the usage areas of these computers include; architecture, cinema, data science and many more industries.
The series produced by HP for gamers is called OMEN. Within the scope of this series, it is possible to find both laptop and desktop computers. At the same time, the company produces displays and accessories under the OMEN brand. In addition, it should be noted that the company also has a game series called Victus.
Dell
Dell ranks third in our list of the best computer brands . It was founded in 1984 by Michael Dell . The company is the third company with the largest market share after Lenovo and HP .
Michael Dell had a capital of $1000 when he started the company. The company consisted of a few sales people and, as Michael Dell called it, a few production people. Of course, Michael Dell meant by the production guy nothing more than a person using a few screwdrivers.
In 1984, the company produced the Turbo PC , the first computer of its own design to include an Intel 8088 compatible processor running at 8 MHz . The company grossed more than $73 million in its first year thanks to this model . In June 1988, Dell Computer's market cap increased by $30 million to $80 million, driven by an IPO of 3.5 million shares on June 22.
It can be said that it is great for the company that they experience the people who use screwdrivers in the continuation of the path they started. Dell Computer Corporation was included in the list of the 500 largest companies in the world by Fortune magazine in 1992. Michael Dell becomes the youngest CEO to hold a managerial position at a Fortune 500 company .
Despite its ups and downs, the company ranks third with a 17.1% share in the world computer market . When we compare the shipments made in the fourth quarter of the previous year with the shipments in the same period of 2021, we observe that Dell experienced an increase, not a decrease, unlike the first two companies.
The company, which delivered 15 million 794 thousand units in the third quarter of the previous year , achieved a high increase in 2021 with 17 million 195 thousand sales in the same period. When we look at the annual growth rate, it is possible to see that it has achieved a growth of 8.9%. In the first quarter of 2022, it has 13 million 700 thousand shipments and a growth of 6.1%
Dell's Featured Models
Like many computer brands, Dell produces separate models for home and business use. At the same time, the company manufactures workstation products in addition to laptops and desktops. Among the computers produced by the company for daily and office use are the Inspiron and XPS series.
Apart from this, it is possible to say that it produces computers suitable for professional use with the Precision series. In addition, this series is also considered within the scope of workstation. Apart from this, it is worth noting that you also produce gaming computers under the G series and Alienware series.
The company's most powerful computer is undoubtedly in the Precision series. It is possible to find a memory that increases up to 128 GB in this series, which has processors from the 11th generation Intel Core series and Intel Xeon series. At the same time, the screen size of computers goes up to 17 inches.
In addition to extremely powerful memory and processors, the company also makes use of high-quality GPU models in its computer. In addition, it would not be wrong to state that products using SSD storage are extremely fast and have sufficient storage areas.
apple
Apple ranks fourth on our list of the best computer brands.
Apple company by Steve Jobs , Steve Wozniak and Ronald Wayne when the dates show April 1, 1976 ; It was founded to sell the Apple I personal computer kit. Apple I; It was sold as a motherboard in a simpler way than today's computer term. In July 1976, the Apple I went on sale.
On April 16, 1977, the Apple II was unveiled at the West Coast Computer Faire. The Apple II, with its VisiCalc spreadsheet program, became the business world's first killer app (a marketing technique that requires consumers to purchase hardware to run the app) desktop platform. Since VisiCalc can be used in the office, it has created a market for the Apple II, giving home users an extra reason to buy a computer.
In the late 1970s, Apple had people working on computer design and production lines. In May 1980, the Apple III was introduced to compete with IBM and Microsoft.
A delegation of Apple representatives, including Steve Jobs and Jef Raskin, visited Xerox PARC in December 1979 to see the Xerox Alto. Thanks to this trip, Jobs realized that all future computers would use a graphical user interface (GUI) and felt it necessary to develop a GUI for Apple's next project, the Lisa.
Between the Lisa and Macintosh projects, which we can say that Apple is kind of divided into two groups, a race has begun between the teams to determine which product will be released first. The Lisa team won the race in 1983, making the Lisa the first computer with a graphical user interface available for sale to the public. But it was not successful due to its high price and insufficient amount of software.
The Rise of Apple
In 1984, Apple released the Macintosh and was promoted with the famous "1984" television commercial with a budget of $1.5 million. The commercial aired in the Super Bowl on January 22, 1984. This event is today considered a turning point for Apple's success.
Macintosh sales were initially what Apple wanted, but later sales weren't much better due to the high price and scarcity of software. The Macintosh's fortunes turned with the affordable PostScript laser printer and PageMaker. By 1985, Steve Jobs was stripped of his management powers. That same year, Jobs left Apple and founded NeXT Inc.
Introduced in 1989, the Macintosh Portable was proving that it was designed to be as powerful as the desktop version of the Macintosh, with its then-good-looking 7.5 kilograms weight and a long 12-hour battery life. In 1991, Apple introduced the PowerBook after the introduction of the Macintosh Portable. In the same year, the System 7 upgrade was introduced, which added colors to the interface and added new networking capabilities. The most important feature of this upgrade was that it created the architectural structure of Mac OS until 2001.
The success of the products brought with it the increase in the profit of the company. Apple has done well by continuing to introduce new products and increase profits.
Apple realized that the Apple II series was too costly to manufacture, which slashed sales of Macintosh models. In 1990, to attract Apple II customers to the Macintosh lineup, Apple introduced the Macintosh LC with a single expansion slot for the IIe Card. Apple ended sales of the Apple IIe in 1993. Following the success of the Macintosh LC, Apple produced and launched the Centris, Quadra and Performa series.
In 1994, Apple launched the AIM partnership with IBM and Motorola. Their goal was to create a new computer that used Apple software and hardware power from IBM and Motorola. The AIM alliance hoped it would destroy Microsoft. That same year, Apple introduced the Power Macintosh, the first of many Apple computers to feature Motorola's PowerPC processor.
The Return of Steve Jobs
In mid-1997, due to the lowest stock price in the last three years and unexpected financial losses, the board of directors temporarily appointed Steve Jobs to the CEO position, replacing CEO Gil Amelio. After this situation, Jobs started to rebuild the company's product line.
In August 1998, Apple introduced its new computer, the iMac. iMac; Thanks to its modern technology and Apple's unique design compared to its competitors, approximately 800 thousand units were sold in the first half of the year.
After 2001, Apple's design team gradually began to abandon the colored translucent plastic they used for the first time in the iMac G3. This process continued with the titanium design of the PowerBook first, and then the polycarbonate designs that appeared with the iBook and iMac models.
At the Worldwide Developers Conference held in June 2005, Steve Jobs announced that Apple would produce an Intel-based Mac computer starting from 2006. In January 2006, the new MacBook Pro and iMac became the first Apple computers to use Intel's Core Duo processor.
During the transition to Intel chipsets, the Power Mac, iBook and PowerBook series were discontinued; The Mac Pro, MacBook, and MacBook Pro replaced these series. In April 2009, it was revealed that Apple formed its own team of engineers to design microchips.
Apple's success was also reflected in its stocks. Between 2003 and 2006, Apple's stock prices increased more than 10 times, from $6 to over $80. In 2006, Apple's market share surpassed Dell, one of the world's leading brands.
The new iMac, which went on sale in 2012, attracted attention with its incredible thinness. The screen thickness of this new iMac was only 5 millimeters. After that, the company continued to rise and it would not be wrong to say that Apple is the leading brand in the electronics industry.
Apple today
The company continues its activities under the management of Tim Cook by forming a new board of directors after the death of Steve Jobs. Today, Apple is one of the richest companies in the world with a budget of 700 billion dollars.
When it comes to the reason why Apple ranks 4th in our list of the best computer brands, its market share in the fourth quarter of 2021 draws attention. The company, which made 7 million 163 thousand sales in the same period of the previous year, made 7 million 810 thousand shipments in the same period of this year, an increase of nearly 700 thousand. This corresponds to 8.5% of the market share . Annual growth has an excellent rate of 9% .
In the first quarter of 2022, it is stated that 8.9% of the market share belongs to Apple with 7 million 200 thousand shipments. The annual growth of the company is stated as 4.3%. It is possible to see that Apple has a lower market share than other manufacturers.
The striking aspect of the company here is the new MacBook models it produces. It is among the estimates that the new Mac models produced with the M1 Max and M1 Pro chipsets affect these sales. The performance of the company in the fourth quarter of 2022 is curious.
Although the company has a low market share in computer production, it should not be forgotten that it produces products in more than one category. One of Apple's most successful product categories is undoubtedly phones. The company is among the phone manufacturers that keep an eye on the summit every year with its iPhone models.
Apple's Featured Models
Apple presents its users with more than one type of computer. These computers include Mac devices suitable for desktop use, in addition to laptop models. Among the prominent models of the company are undoubtedly MacBook Air, MacBook Pro, iMac and Mac mini devices.
The newest model developed by Apple is the Mac Studio. Introducing the M1 Ultra chipset with this computer, the company presents one of the most powerful computers today to its users. It is worth noting that they also produce a screen called Studio Display.
The highest-end version of the Mac Studio device includes the M1 Ultra chip with a 20-core CPU and 64-core GPU. In addition, there is a combined memory of 128 GB and 8 TB of SSD storage. This product, which has a height of about 10 cm and a width of 20 cm, is also very successful in terms of portability.
Moreover, the connection options, which is one of the most criticized points of Apple, are quite numerous in this model. In addition to Thunderbolt 4 and USB 4 connectivity options, HDMI, USB-A, headphone jack and many more ports are available on the product. There is also a built-in speaker in Mac Studio.
In addition, the company's MacBook Pro models are among the computers that attract attention. With its advanced hardware and stylish designs, it is possible to say that the MacBook Pro is among the best Apple computers. It should be noted that the company also stands out with its more affordable MacBook Air and Mac mini models.
acer
Acer, a Taiwan-based company, ranks fifth on our list of top computer brands.
Acer was founded in 1976 by Stan Shih, his wife Carolyn Yeh, and five others as Multitech in Hsinchu, Taiwan. The company started out with eleven employees and a capital of $25,000. Initially, it was a distributor of electronic components and a consultant company in the use of microprocessor technologies.
Headquartered in Xizhi, New Taipei City, the company's products include desktop and laptop computers as well as; tablets, servers, storage devices, virtual reality devices, displays, smartphones and peripherals.
The reason that places Acer in the fifth place in our list of the best computer brands is that its market share in the computer market stands out from other companies in the lower ranks. The company, which made 6 million 582 thousand shipments in the fourth quarter of 2021, sold approximately 400 thousand more products compared to the same period of the previous year. This corresponds to 7.2% of the market share . The annual growth rate of the company has a very satisfactory value of 6.7% .
However, the data emerging in the first quarter of 2022 show that the situation has changed somewhat. It has emerged in the latest data that Acer and Asus are battling for fifth place. Acer delivered 5 million 400 thousand shipments in the first quarter of 2022 and held 6.8% of the market share, down 5.9%. It is a matter of curiosity how the rivalry between Acer and Asus will progress in the future.
Acer's Featured Models
Acer stands out as a very popular computer brand actively selling in US. At the same time, Acer, which produces computers in more than one series, is among the brands that sell the most in our country. Among the prominent series of the company are the Aspire, Swift and Nitro series.
Produced for daily use with a stylish design, Swift series is offered to users with different models. Moreover, users can choose between AMD or Intel hardware parts. Thus, it should be noted that it gives users a wide choice.
The computers produced by the company under the Aspire series range from daily use to professional use. Trying to appeal to every user with the Aspire 3, Aspire 5 and Aspire 7 models, Acer provides RAM support up to 32 GB and SSD support up to 2 TB in this series.
The Nitro series, produced by the company for gamers, aims to maximize game performance with both its design and features. In this series, the company offers AMD and Intel hardware parts for different users. It is also stated that Nvidia GeForce RTX 30xx series graphics cards are also found in computers.
Asus
Taiwanese company Asus ranks 6th on our list of the best computer brands.
Asus was founded in Taiwan in 1989. It is a computer and hardware manufacturing company headquartered in Taiwan. It produces various kinds of hardware such as laptop, motherboard, mobile phone, LCD Panel, video card. The company has made a name for itself especially with the laptop computers it has produced recently.
Company slogans; It directly states the objectives of the company. The first motto of Asus is Inspiring Innovation Persistent Perfection ; its new slogan is In Search of Incredible .
The name of the Asus company comes from the abbreviation of Pegasus. Pegasus is a winged horse believed to be a source of inspiration for science and art according to Greek mythology. In this way, the company symbolizes the high quality, innovation, power and creativity of the products it offers to the market, by using a part of this asset in its name.
Asus is ranked 6th on our list of the best computer brands. The reason for this is that it is the 6th in the world market share. However, recent data may indicate that this situation is changing. Because, according to the data announced in the first quarter of 2022, Asus' market share is stated as 6.9%.
The company achieved a massive 17.7% growth and showed that it is eyeing the fifth place in the list. It is obvious that if the company continues this growth, it will replace Acer in fifth place. But we will learn about this in future reports.
Featured Models of Asus
Like other brands on our list, Asus takes an active role in the production of laptops and desktops. It should also be noted that the company has produced more than one computer series. Among the prominent series and models are the Zenbook, Vivobook, ASUS Desktop and ProArt Studio Book series.
At the same time, it is necessary to mention the Republic of Gamers brand that the company produces for gamers. The company produces very powerful computer models within the scope of the ROG series. It should also be noted that the company also offers different accessories and products in this brand.
One of the most powerful models of the company is ROG Strix Scar 17. This model is a very full computer in terms of hardware. The device includes a maximum of 64 GB RAM support and 2 TB SSD storage. At the same time, the AMD Ryzen 9 5900HX processor also shows itself on the device. In addition, the Nvidia GeForce RTX 3080 graphics card with a high-performance device is among the prominent models of Asus.
MSI
Another Taiwanese company, MSI, ranks 7th on our list of top computer brands.
Micro-Star International Cooperation, or MSI as we know it, was established in Taipei in 1986 by 5 founders (Xu Xiang, Huang Jinqing, Lin Wentong, You Xian'neng and Lu Qilong), with a total of over 17 thousand employees. Its head office is located in Taipei.
The company concentrates on motherboards and graphics cards in the first years of its establishment. Afterwards, it aims to increase the width of the product scale. As a result, it increases its product range with products such as All-in One computers, laptops and desktop computers, tablets.
As a world-leading gaming brand, MSI's goal is to be the most trusted name in gaming and esports. Dedicated to customer-focused innovation, the company is top-notch, highly acclaimed; uses its own R&D power to manufacture motherboards, graphics cards, laptops and All-in One computers. In product development, MSI is among the leading companies in the sector with its superior performance and remarkable designs, visual aesthetics and personal style.
MSI's Featured Models
MSI, which is among the most important PC manufacturers in the world, has many computer series. Moreover, the company manufactures computers in different fields such as business, content production and gaming. At the company's workstations; It is possible to see elements such as high resolution screens, high memory capacity and storage space. At the same time, Nvidia RTX series graphics cards and Intel processors are included in MSI's workstations.
One of the prominent models in the Creator series developed by the company for content producers is the Z17. This model, which has a 17-inch QHD + screen, draws attention with its 165 Hz screen refresh rate. When we look at the memory capacity of the product, 64 GB DDR5 RAM welcomes us. In addition, 2 TB SSD storage is also included in the product.
MSI prefers to use 12th generation Intel Core i9 processor in this device. In addition, Nvidia GeForce RTX 3080 Ti graphics card is also included in MSI Creator Z17. It should also be noted that this video card has 16 GB of VRAM. The company's computer designs are also noteworthy for being extremely successful. The Creator Z17 model, which has many more features, is among the best computers of the company.
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